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Facebook launches mobile ad network test, targets Google/Twitter

  • Facebook's (FB -1.5%) on-again/off-again efforts to launch a mobile display ad network are back on: The social networking giant says it has started a new test in which targeted Facebook ads will be shown within 3rd-party apps.
  • Though Facebook has done similar tests before, the company says this one is "more like a mobile ad network" in that it's working directly with publishers and advertisers, rater than a 3rd-party ad-serving platform.
  • Facebook's move is aimed at Google's (GOOG -0.2%) AdMob unit, the unquestioned leader in the mobile display ad space, and also Twitter's (TWTR -0.2%) recently-acquired MoPub mobile ad network/exchange unit. Millennial Media (MM -0.3%) and Apple's iAd unit also compete in this market.
  • Twitter reportedly plans to launch a mobile ad network that leverages both MoPub and Twitter's user data.
  • Helping Facebook's cause: The company has mountains of user data that it can rely on to deliver targeted ads, and its mobile ad business already works with thousands of app developers (courtesy of its app install ads).
  • In spite of AdMob, the growing share of Web usage claimed by mobile apps remains a threat to Google's massive share of online ad spend, given the latter is heavily tied to search activity done via Web browsers.
Comments (11)
  • andypochta1
    , contributor
    Comments (1046) | Send Message
     
    Facebook targets Google/Twitter, shoots self in foot.
    22 Jan, 02:38 PM Reply Like
  • Deja Vu
    , contributor
    Comments (1141) | Send Message
     
    Anyone still using Facebook? Of those that do, anyone still want to publicly admit it?
    22 Jan, 02:49 PM Reply Like
  • drpersky@drpersky.com
    , contributor
    Comments (106) | Send Message
     
    Using, plan to use for the rest of my hopefully long life, and look forward to it continuing to grow as the greatest form of media communication in the history of mankind. Oh, wait, Nostradamus predicted the end of the world, and today's published Princeton study has "scientifically" concluded that 80% of FB users will not be using FB by 2017, whoa's me! Princetonians have never been found of Harvard dropouts who do well for themselves. "Anyone" of 1.2 Billion and growing "still using FB?" I must be having Deja Vu all over again. Be well.

     

    Doc
    22 Jan, 07:44 PM Reply Like
  • sprasad03
    , contributor
    Comments (71) | Send Message
     
    i use it daily just like almost everyone i know
    22 Jan, 04:11 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
     
    Time to get a life, no?

     

    Well, I use SA daily, helps making money daily.
    22 Jan, 04:41 PM Reply Like
  • MrVincent
    , contributor
    Comments (229) | Send Message
     
    Princeton just came out with a study that predicts FB will lose 80% of its users in a few years.
    22 Jan, 04:45 PM Reply Like
  • drpersky@drpersky.com
    , contributor
    Comments (106) | Send Message
     
    And Nostradamus predicted the end of the world by now.
    22 Jan, 07:44 PM Reply Like
  • Booyakasha
    , contributor
    Comments (4) | Send Message
     
    It seems to me all the predictions of the FB's demise are based on the fact that teenagers aren't using it anymore. But, isn't it possible teenagers realized they don't need it because they don't have "old friends" they need to reconnect with and stay in touch with? They're in school with their friends and see them every day, so for them there are better ways to stay connected. But what happens after college and marriage when they begin being separated by miles and years? Might they want something more like FB to keep up with each others families and lives? And won't businesses still have FB pages? Won't teenagers grow up to want or need to use those? I mean, isn't it a little like predicting the demise of cardiologists because teenagers aren't going to see them? Look, who knows how social media is going to change. I don't. I'm long FB, but admit I'm worried it could disappear in a puff of smoke.
    22 Jan, 08:09 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
     
    No not teenagers, not demise, just significant drop in stock price.
    Based on what my calculator shows, very simple math really.
    23 Jan, 09:24 AM Reply Like
  • howieLONG
    , contributor
    Comments (42) | Send Message
     
    Deja vu, you short or were you long at the wrong time? Gotta be one or the other. I expect a blowout quarter similar to Netflix this afternoon.
    22 Jan, 08:23 PM Reply Like
  • andypochta1
    , contributor
    Comments (1046) | Send Message
     
    Howie, you mean similar to netflix's 79 cents on $400 investment?
    I hope FB can do much better in which case it will still be a sell.
    Good luck buddy!
    23 Jan, 09:28 AM Reply Like
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