Netflix (NFLX) says it believes a contribution margin rate of over 30% is achievable in 2015.
The company is busy analyzing consumer response to its pricing tiering changes (multiple-stream, SD vs HD, pricing) and hopes to settle on a selection of just three simple options. No word if the highest price point will be boosted.
This year, Netflix plans to start "substantial" expansion in Europe where it sees a large opportunity.
Breaking Bad will be available in all international markets this year, while Better Call Saul will debut in select global markets and the U.S. following its AMC run.
NFLX +16.7% AH.