McDonald's problem might be close to home

The report by McDonald's (MCD) on Q4 shines a bright spotlight on the company's struggles on it home turf.

The restaurant operator finished the year with a slip of 3.8% during December for comparable-store sales in the U.S.

The company's outlook on capex spending and cost controls were roughly in-line with previous guidance.

The positive spin from the quarter was that restaurant-level margin was better than forecast.

The quick analysts take is that McDonald's "customer-facing" initiatives in the U.S. have fallen flat. On that note McDonald's may be a step ahead: A new top marketing exec was hired earlier today.

MCD -0.7% premarket,

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Comments (1)
  • tampabay
    , contributor
    Comments (458) | Send Message
    Raise Prices by $0.05....billions in Sales and profits...what/who is a "Top Marketing" executive?
    23 Jan 2014, 08:39 AM Reply Like
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