Adidas has a Justin Bieber problem


Adidas (ADDYY) is the company that might have the biggest headache from the news that Justin Bieber was arrested earlier today for drag racing in Miami under suspicion of being intoxicated.

The company has a highly-touted Neo for Adidas line endorsed by the singer.

Though most retail analysts see the arrest as a negative for Adidas and its investment, a few aren't so sure sales won't actually get a boost from the development.

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Comments (2)
  • keen1
    , contributor
    Comments (6) | Send Message
     
    Publicists will work quickly to extinguish the Bieber fire. He is not the first popular icon to endorse or be endorsed by a company like Adidas. His offenses are hardly the most grotesque, although the amount of hype surrounding him doesn't help. Adidas would be wise to drop any future campaigns with the singer.
    3 Feb 2014, 12:15 PM Reply Like
  • waibelc@ymail.com
    , contributor
    Comments (6) | Send Message
     
    People will probably want to by products endorsed by Justin Bieber in order to remember him
    9 Feb 2014, 09:05 PM Reply Like
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