All eyes on Starbucks' numbers in the U.S.

The debate on Starbucks (SBUX -1.2%) continues to build with the company's store traffic in the U.S. to be a focal point with its Q4 report tonight.

The massive $1.3B in gift card sales the company churned up during the holiday period is expected to have supported revenue totals, but weak mall sales amid tough winter weather along with a sluggish report from McDonald's earlier today suggests store traffic could disappoint.

The company's guidance for "mid single-digit" same-store sales growth in the Americas leaves a lot of wriggle room. A mark over 6% would probably be enough to satisfy investors.

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Comments (4)
  • Ross Healy, CFA
    , contributor
    Comments (88) | Send Message
    What's to debate with this stock? At it's high, the price/book reached (back) to its previous all-time high, and its ROI for new buyers at that level fell to 3%. You would have to be a halfwit to own the shares under those cicumstances. Small wonder it is setting back. More to come, I would certainly guess.
    23 Jan 2014, 11:20 AM Reply Like
  • jackooo
    , contributor
    Comments (1738) | Send Message
    Should of mentioned that yesterday when I bought shares and wrote a call contract.
    1/2 wit
    23 Jan 2014, 11:33 AM Reply Like
  • dweebster
    , contributor
    Comments (526) | Send Message
    Ross, just a few data points:
    5 year total return of 52.87%
    10 year return of 15.60%
    15 year return of 18.12 % all numbers on a total return per year basis.
    We have owned Starbucks for a long time. The only way to buy Starbucks is on the occasional pullbacks when PE lowers temporarily. As long as Starbucks stays focused on coffee, it would seem to be a good investment, but I agree, one simply can't buy SBUX at any given moment. Good comment.
    23 Jan 2014, 11:38 AM Reply Like
  • Sirvasq
    , contributor
    Comments (331) | Send Message
    $SBUX cards can now apparently be used as virtual currency.
    23 Jan 2014, 11:30 AM Reply Like
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