Broadcasters face a sticky wicket with Aereo issue

Broadcasters face a tricky question on how to battle Aereo effectively, while not scaring off ad buyers at this year's Upfront meetings.

Fox (FOXA) and CBS (CBS) have threatened to go to cable if Aereo wins in the Supreme Court, a development that would have a major impact on ratings on ad rates. NBC (CMCSA) and ABC (DIS) have held their tongue so far on the nuclear option.

The Supreme Court won't rule on the Aereo case before the Upfront meetings in May.

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Comments (2)
  • bcv166
    , contributor
    Comments (23) | Send Message
    Aero will cave and start paying something for broadcast content.
    24 Jan 2014, 09:36 AM Reply Like
  • redarrow5150
    , contributor
    Comments (1376) | Send Message
    Not likely unless S.C. rules for broadcasters. Can't believe the smaller companies like Media General or Gray aren't getting whacked. If Aero is deemed legal and companies like Dis or Viacom go more on-line or cable it kills content for the local broadcasters.
    24 Jan 2014, 10:02 AM Reply Like
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