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Reports: Apple prototypes sapphire iPhones, preps Apple TV with game support

  • Taiwan's Apple Daily reports (translation) Foxconn has built at least 100 iPhone (AAPL -1.8%) prototypes featuring sapphire cover glass. The paper also reports two existing sapphire suppliers have recently made big equipment/tooling investments; Apple already uses sapphire in its iPhone home buttons and camera lens covers.
  • The report comes two months after Apple announce a major sapphire production/supply deal with GT Advanced (GTAT +0.9%), one that naturally fueled speculation sapphire will be used as a cover glass in future iDevices.
  • Corning (GLW -4.1%) investors have been on edge over Apple's moves, and their potential to drive broader mobile adoption of sapphire (thereby displacing Gorilla Glass).
  • Separately, 9to5 Mac reports a new Apple TV set-top is set to arrive in 1H14, and iLounge reports a refreshed Apple TV will feature "proper game support." With iOS 7 supporting physical game controllers, Apple TV has already been expected by many to become a casual gaming console. Logitech (LOGI), which has already rolled out an iPhone game controller, wouldn't mind.
  • Yesterday: Apple reportedly launching two larger iPhones in 2H14
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Comments (15)
  • Ninja Trader
    , contributor
    Comments (1281) | Send Message
     
    New product launch sounds encouraging. Timing of this market correction sucks as Apple stock price usually builds into earnings. Looking forward to a great earnings report on Monday!
    24 Jan 2014, 06:09 PM Reply Like
  • Savajo15
    , contributor
    Comments (33) | Send Message
     
    I love this information. My concern is a lot of news leaks into earnings. I wonder if we are being setup to "feel good" into a mediocre report? I am hoping for some upside in earnings...my long position would appreciate it.
    24 Jan 2014, 06:14 PM Reply Like
  • Matt-Man
    , contributor
    Comments (673) | Send Message
     
    AppleTv with A7 chip, maybe quadcore version would be superior to last generation PS3/Xbox360.
    Could be an interesting new revenue stream. Apple could hire Nintendo to make content as it is struggling with its own consoles
    24 Jan 2014, 06:54 PM Reply Like
  • Savajo15
    , contributor
    Comments (33) | Send Message
     
    Or just buy Nintendo.
    25 Jan 2014, 03:34 PM Reply Like
  • Dennis Baker
    , contributor
    Comments (1383) | Send Message
     
    Apple won't buy Nintendo. Maybe they would give them a big chunk of change to get an exclusive for a few years, but they have no interest in buying up random companies and adding them to their banner. Microsoft is far more likely a buyer than Apple.

     

    Apple's acquisitions rarely exceed $100 million and have never exceeded $1 billion.
    25 Jan 2014, 09:46 PM Reply Like
  • dmarilley
    , contributor
    Comments (616) | Send Message
     
    Sapphire sounds like a sign of zero innovation. Sorry, but a spade is a spade.
    25 Jan 2014, 12:17 AM Reply Like
  • HCWHunter22
    , contributor
    Comments (82) | Send Message
     
    "Sapphire sounds like a sign of zero innovation"? Really? Are you high or what? I guess sapphire is commonplace in the electronics marketplace. Manufacturers must be falling all over themselves using sapphire in all manner of products we use constantly in our daily lives. Apple is just late to the party. Yeah, that's it.
    25 Jan 2014, 01:34 AM Reply Like
  • Dennis Baker
    , contributor
    Comments (1383) | Send Message
     
    "This thing which Apple hasn't announced and no-one has seen aside from a random rumor is totally not innovation."

     

    ?? And how does this reflect on anything?
    25 Jan 2014, 07:13 AM Reply Like
  • khoa_van
    , contributor
    Comments (33) | Send Message
     
    I have a feeling that Apple will report record earnings and the stock will get to $600. So many Ipad and iphone were sold. So many potential new products and the new hired CEO, I'm 100% apple since 480s and long APPL. I hope apple does make the phone 100% sapphire - even the casing. Since I'm waiting for a larger Iphone, I would buy it and retire my old android phone.
    25 Jan 2014, 04:06 AM Reply Like
  • Savajo15
    , contributor
    Comments (33) | Send Message
     
    New CEO? Did I miss something?
    25 Jan 2014, 03:33 PM Reply Like
  • khoa_van
    , contributor
    Comments (33) | Send Message
     
    I meant Angela Ahrendts, CEO of Burberry, had help Burberry to be profitable since 2006. With her on board as an executive, I'm sure Apple will do well in the coming years.
    26 Jan 2014, 12:46 AM Reply Like
  • Guest 9X9
    , contributor
    Comments (46) | Send Message
     
    My fear is that Apple will report blow-out earnings of $14B+, but WS will shrug off as boring and predictable - as in 'you got lucky' - and rather hype no earnings stocks like AMZN and TSLA.

     

    25 Jan 2014, 08:35 AM Reply Like
  • Kam093
    , contributor
    Comments (6) | Send Message
     
    The stock will sell off irrespective of earning... It they beat and provide good guidance, it will drop 20 and if they miss, it will drop 40-50... Bring your expectations down... But it is buy on dip in either case
    26 Jan 2014, 03:21 AM Reply Like
  • jhawkinstx
    , contributor
    Comments (74) | Send Message
     
    Am I the only person that remembers that the new Apple TV announcement has been coming every quarter for the past five years?
    26 Jan 2014, 07:01 AM Reply Like
  • Dennis Baker
    , contributor
    Comments (1383) | Send Message
     
    Well this is a set top box not a full television unit. The new set top box has only reared it's head about once a year.

     

    I know, it's hard to keep score.
    26 Jan 2014, 04:08 PM Reply Like
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