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Generation Z: A tough nut to crack for movie studios

The recent warnings up and down the retail sector on slow store traffic trends haven't gone unnoticed by movie studios and theater operators as they look for ways to reach revenue targets this year and beyond.

The toughest nut to crack for the movie industry might be "Generation Z" - a group that is more focused on devices and streaming options than traditional film distribution channels. Media analysts think the "all-or-nothing" nature of Gen Z increases risk for studios with their big budget films.

Rentrak (RENT) is one company that is on top of tracking Gen Z. The research firm recently signed a deal with CBS to provide advanced demographics culled in part from online measurements of social engagement.


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Comments (9)
  • MrVincent
    , contributor
    Comments (257) | Send Message
    I have many Gen Z nieces and nephews and they would rather play video games than go to the movies.


    People need to be aware of the explosive growth of e-sports. Sponsors are leaving the typical online ad model and sponsoring e-sports players and events.
    25 Jan 2014, 12:08 PM Reply Like
  • june1234
    , contributor
    Comments (3404) | Send Message
    Key words are streaming and on demand . Once you discover that you find out just how few channels you actually watched on your 925 channel package. Besides too many of the movies come from the same cookie cutter. Son of Rocky goes to Japan.
    25 Jan 2014, 03:16 PM Reply Like
  • scchan.2009
    , contributor
    Comments (213) | Send Message
    I am not sure I understand the meaning of "all-or-nothing" as a description human (Generation Z) behaviour. I personally don't watch much film or TV - nothing to with distribution methodology, just I find most films and TVs are worth watching - I love old films like Dr Strangelove or Gandhi.
    25 Jan 2014, 07:19 PM Reply Like
  • Jbgoose
    , contributor
    Comments (2019) | Send Message
    Even the oldies get re monetized- at an even better premium depending, though that is general.
    27 Jan 2014, 12:30 PM Reply Like
  • Island_Dweller
    , contributor
    Comments (554) | Send Message
    You have an entire movie/TV entertainment world at your figure tips. I'm Gen X, and I quickly realized how stupid these cable TV packages are. Either they break the age old habit of telling us what we want, or young people will continue to abandon them. The power of choice, what I want, when I want, and how I want is today's norm. The balding white haired execs better put down the cigar and see what's happening. If they don't embrace HD streaming, or customized channel choices, in other words alternative means to distribute their content, their company's bottom line will suffer.
    25 Jan 2014, 07:51 PM Reply Like
  • Jbgoose
    , contributor
    Comments (2019) | Send Message
    They are balding.... And have fat wallets that are not ignoring a thing.... Really. The baldness comes with grace... As in: oh well, A touch of grey, kind of suits me anyway ..... That is all I have to say - cause (its tradeable) ... It's all right. Remonetization of all things. All on board. Working together. Just look at all the pieces... Good luck.
    27 Jan 2014, 10:38 AM Reply Like
  • Andrew Shapiro
    , contributor
    Comments (1984) | Send Message
    IMO other viewing options from VCR , DVD, home theater, blue ray and now streaming have been around as 'threats' for a long time and attendance chugs along because none of these options gets rid of 'date night' and having an out-of-home entertainment experience.


    Going to the movies may cost more than it once did and vs sitting one's couch and bingeing on a old season of TV series or a movie box office hit a year later, but its price has not skyrocketed like other out-of-home entertainment experiences and thus remains one of the most economical choices around for entertainment.
    25 Jan 2014, 09:26 PM Reply Like
  • Jbgoose
    , contributor
    Comments (2019) | Send Message
    So what about the digital AD placements noticed and subconscious as library is modernized? Just a passing fad? Not to the agencies making bank... personally I enjoy the old can of TAB in a back to the future, or the real set from a film, but it's too easy and profitable to digitize the content. It will continue, perhaps one can pay an extra buck for the original versions... It's all money.
    27 Jan 2014, 12:35 PM Reply Like
  • Jbgoose
    , contributor
    Comments (2019) | Send Message
    Once people understand the remonetization of everything includes SVOD as just one major part of a three legged stool strategy; understand that over fifty percent regularly use devices to purchase , research and live without the land line memory of us older folk, the world has officially accepted the new and is unwinding the old. It is simple and academic theory, reality. One cannot compare your old life with the future injected everything. It changes all things. The pipe owners win no matter, Fios allows me to have library via them, or anyone-they must all work together and do - just open the eyes and trade this opportunity once versed. Remove your past views and strip emotions. Music and tv will always be- even appliances and home security to electrical supply is included as everything is being allowed to communicate like it or not. It is here so make money trading what you study and avoid the bs artists
    26 Jan 2014, 11:14 AM Reply Like
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