SodaStream knows how to deal with Super Bowl rejection

|About: SodaStream International (SODA)|By:, SA News Editor

For the second year in a row, SodaStream's (SODA +0.7%) Super Bowl advertisement has been rejected by the broadcaster airing the game.

The company says Fox (FOXA) fears reprisals from Coca-Cola and PepsiCo because the brands are called out by name in the spot.

What to watch: Last year, SodaStream's aired its banned ad on YouTube and picked up 5M views from the publicity kicked up by a rejection. It might go back to the same play this year. (SodaStream YouTube channel)