- For the second year in a row, SodaStream's (SODA +0.7%) Super Bowl advertisement has been rejected by the broadcaster airing the game.
- The company says Fox (FOXA) fears reprisals from Coca-Cola and PepsiCo because the brands are called out by name in the spot.
- What to watch: Last year, SodaStream's aired its banned ad on YouTube and picked up 5M views from the publicity kicked up by a rejection. It might go back to the same play this year. (SodaStream YouTube channel)
SodaStream knows how to deal with Super Bowl rejection
Jan 27 2014, 10:25 ET