The Korea Times reports Samsung (SSNLF, SSNGY) is working on a Google Glass alternative tentatively called Galaxy Glass, and plans to launch it at September's IFA consumer electronics show "at the earliest."
Google Glass microdisplay supplier Himax (HIMX +5.3%) is rallying in response. The sell-side has been optimistic about rising sales of Himax's LCOS microdisplays to buyers not named Google. Himax told Chardan Capital last September it's in the early stages of ramping microdisplay production for another client; Chardan believed the company in question is Microsoft, which was later reported by the WSJ to be prototyping a smart glass product.
The Samsung report comes amid a harsh critical and consumer response to the electronics giant's Galaxy Gear smartwatch. To effectively compete against Google, Samsung will need to build a developer ecosystem that's at least reasonably competitive with the one Google is creating for Glass.