The fight for political ads is on

|By:, SA News Editor

Dish Network (DISH) and DirecTV (DTV) say they could start selling political ads next month under a new partnership which will help campaigns target voters based on data the satellite operators have gathered on subscribers.

The new initiative poses a mild threat to broadcasters (NXST, LIN, GTN, SBGI, BLC, TRBAA) with the political season set to heat up later this year, although overall political ad spending is forecast to rise a healthy amount compared to the last mid-term election.