Amazon reportedly prepping sub-$300 set-top/game console

Multiple sources tell VG 24/7 Amazon (AMZN +1.3%) plans to launch "a dedicated games and entertainment device this year priced below $300." Not surprisingly, the device reportedly runs on Android and is the work of Amazon's secretive Lab 126 unit (responsible for its Kindle hardware).

Amazon is said to be meeting with game publishing execs to brief them on the hardware, and has used popular Android/iOS titles to demo the device.

The report comes after Amazon sent out an invite for a developer event in which the company claimed it's "working on a new revolutionary [Version 1] product that will allow us to deliver Digital Media to customers in new ways."

There were several reports (I, II) last year stating an Amazon set-top is in development, with some claiming the device would also act as a console. The Verge reported in October Amazon's box had been delayed.

Google is also reportedly working on an Android set-top/console, and Apple is reportedly planning to launch a refreshed Apple TV with game support.

Amazon, Google, and Apple's rumored devices are all seen trying to disrupt the traditional console market by offering cheaper casual gaming/video-streaming systems that support the rapid porting of mobile games. If the reports pan out, Sony (SNE +1%), Nintendo (NTDOY), and Microsoft (MSFT) won't be thrilled.

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Comments (8)
  • $vix
    , contributor
    Comments (654) | Send Message
    Just what the world needs, yet another game console/set top box.
    28 Jan 2014, 11:16 AM Reply Like
  • investingInvestor
    , contributor
    Comments (2556) | Send Message
    $vix, I sense your boredom. Really, who wants a WiFi base station, Bluetooth streaming music unit, game console, DRM'd video unit. Who in their right mind would pay $300? heh-heh.
    28 Jan 2014, 11:25 AM Reply Like
  • th3decider
    , contributor
    Comments (481) | Send Message
    Who wants it? Probably not most people who already have all those things in their existing home entertainment setup..
    28 Jan 2014, 01:33 PM Reply Like
  • th3decider
    , contributor
    Comments (481) | Send Message
    An Android game console for sub-$300 huh? Do they realize there is already a sub-$100 android console out there called the Ouya? You can buy them on Amazon in fact.
    28 Jan 2014, 11:22 AM Reply Like
  • Mort19
    , contributor
    Comments (1031) | Send Message
    Let's face it they are desperate for revenue growth. The stock may not crater this Q but if it hasn't by the report their Q3 2014 results it will then, especially if the FED does what it should and finish tapering this year.
    28 Jan 2014, 11:44 AM Reply Like
  • Julian Acosta
    , contributor
    Comments (129) | Send Message
    I think people are thinking about this the wrong way. This box's MAIN function will not be to play games. That will the differentiator, a sweet value add.
    28 Jan 2014, 12:20 PM Reply Like
  • keen1
    , contributor
    Comments (6) | Send Message
    I agree. With the right accompanying features, the game element will almost be obsolete.
    3 Feb 2014, 12:15 PM Reply Like
  • Van Hyder
    , contributor
    Comments (172) | Send Message
    I'm not aware of any "popular Andriod/iOs game titles". What are they talking about? Phone & tablet games for your TV? My son isn't going to switch from playing BF4 to Angry Birds on our TV anytime soon.
    28 Jan 2014, 12:37 PM Reply Like
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