- Multiple sources tell VG 24/7 Amazon (AMZN +1.3%) plans to launch "a dedicated games and entertainment device this year priced below $300." Not surprisingly, the device reportedly runs on Android and is the work of Amazon's secretive Lab 126 unit (responsible for its Kindle hardware).
- Amazon is said to be meeting with game publishing execs to brief them on the hardware, and has used popular Android/iOS titles to demo the device.
- The report comes after Amazon sent out an invite for a developer event in which the company claimed it's "working on a new revolutionary [Version 1] product that will allow us to deliver Digital Media to customers in new ways."
- There were several reports (I, II) last year stating an Amazon set-top is in development, with some claiming the device would also act as a console. The Verge reported in October Amazon's box had been delayed.
- Google is also reportedly working on an Android set-top/console, and Apple is reportedly planning to launch a refreshed Apple TV with game support.
- Amazon, Google, and Apple's rumored devices are all seen trying to disrupt the traditional console market by offering cheaper casual gaming/video-streaming systems that support the rapid porting of mobile games. If the reports pan out, Sony (SNE +1%), Nintendo (NTDOY), and Microsoft (MSFT) won't be thrilled.
Amazon reportedly prepping sub-$300 set-top/game console
Jan 28 2014, 10:54 ET