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Amazon reportedly prepping sub-$300 set-top/game console

  • Multiple sources tell VG 24/7 Amazon (AMZN +1.3%) plans to launch "a dedicated games and entertainment device this year priced below $300." Not surprisingly, the device reportedly runs on Android and is the work of Amazon's secretive Lab 126 unit (responsible for its Kindle hardware).
  • Amazon is said to be meeting with game publishing execs to brief them on the hardware, and has used popular Android/iOS titles to demo the device.
  • The report comes after Amazon sent out an invite for a developer event in which the company claimed it's "working on a new revolutionary [Version 1] product that will allow us to deliver Digital Media to customers in new ways."
  • There were several reports (I, II) last year stating an Amazon set-top is in development, with some claiming the device would also act as a console. The Verge reported in October Amazon's box had been delayed.
  • Google is also reportedly working on an Android set-top/console, and Apple is reportedly planning to launch a refreshed Apple TV with game support.
  • Amazon, Google, and Apple's rumored devices are all seen trying to disrupt the traditional console market by offering cheaper casual gaming/video-streaming systems that support the rapid porting of mobile games. If the reports pan out, Sony (SNE +1%), Nintendo (NTDOY), and Microsoft (MSFT) won't be thrilled.
Comments (8)
  • $vix
    , contributor
    Comments (421) | Send Message
    Just what the world needs, yet another game console/set top box.
    28 Jan, 11:16 AM Reply Like
  • investingInvestor
    , contributor
    Comments (1242) | Send Message
    $vix, I sense your boredom. Really, who wants a WiFi base station, Bluetooth streaming music unit, game console, DRM'd video unit. Who in their right mind would pay $300? heh-heh.
    28 Jan, 11:25 AM Reply Like
  • th3decider
    , contributor
    Comments (281) | Send Message
    Who wants it? Probably not most people who already have all those things in their existing home entertainment setup..
    28 Jan, 01:33 PM Reply Like
  • th3decider
    , contributor
    Comments (281) | Send Message
    An Android game console for sub-$300 huh? Do they realize there is already a sub-$100 android console out there called the Ouya? You can buy them on Amazon in fact.
    28 Jan, 11:22 AM Reply Like
  • Mort19
    , contributor
    Comments (175) | Send Message
    Let's face it they are desperate for revenue growth. The stock may not crater this Q but if it hasn't by the report their Q3 2014 results it will then, especially if the FED does what it should and finish tapering this year.
    28 Jan, 11:44 AM Reply Like
  • Julian Acosta
    , contributor
    Comments (123) | Send Message
    I think people are thinking about this the wrong way. This box's MAIN function will not be to play games. That will the differentiator, a sweet value add.
    28 Jan, 12:20 PM Reply Like
  • keen1
    , contributor
    Comments (6) | Send Message
    I agree. With the right accompanying features, the game element will almost be obsolete.
    3 Feb, 12:15 PM Reply Like
  • Van Hyder
    , contributor
    Comments (162) | Send Message
    I'm not aware of any "popular Andriod/iOs game titles". What are they talking about? Phone & tablet games for your TV? My son isn't going to switch from playing BF4 to Angry Birds on our TV anytime soon.
    28 Jan, 12:37 PM Reply Like
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