Mall turns itself into dressing room for online shoppers

A Westfield shopping mall in London plans to offer a premium service to consumers that will allow them to try on clothes they purchased online. A bad fit or an unpleasing style can earn a customer a credit back on the spot.

Online shoppers receive a text message when their item has arrived at the mall and is ready to be sampled.

The development looks interesting with the traffic to U.S. malls in a slump. No great surprise, but Amazon (AMZN +1.6%) is supporting the service.

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Comments (1)
  • jtmonrow
    , contributor
    Comments (48) | Send Message
    Nice try.
    28 Jan 2014, 03:20 PM Reply Like
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