A Westfield shopping mall in London plans to offer a premium service to consumers that will allow them to try on clothes they purchased online. A bad fit or an unpleasing style can earn a customer a credit back on the spot.
Online shoppers receive a text message when their item has arrived at the mall and is ready to be sampled.
The development looks interesting with the traffic to U.S. malls in a slump. No great surprise, but Amazon (AMZN +1.6%) is supporting the service.