Is Kia's new luxury vehicle The One?

|About: Kia Motors Corp. (KIMTF)|By:, SA News Editor

Kia Motors (KIMTF, HYMLF) will give a sneak peek at its first-ever luxury sedan during the Super Bowl broadcast on Sunday.

It appears as if Laurence Fishburne will reprise his role as Morpheus in The Matrix for the spot, according to Kia's teaser.

The V8 K900 from the South Korean automaker will bump again up against heavyweights from BMW, Mercedes, and Audi in the luxury segment.