Viacom and Fox want a piece of anti-smoking ads

|About: Viacom Inc. (VIA)|By:, SA News Editor

Viacom (VIA, VIAB) and Fox (FOXA) ask a federal judge to include the companies in a landmark ruling from 2006 that requires tobacco companies to broadcast educational commercials on major broadcast networks.

The case for both companies is strong: Viacom and Fox have a high percentage of young viewers watch programming on its popular networks.

Attorneys for Altria (MO -1.2%), R.J. Reynolds (RJR), and Lorillard (LO -1.2%) contend that the legal response came too late.