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Viacom and Fox want a piece of anti-smoking ads

  • Viacom (VIA, VIAB) and Fox (FOXA) ask a federal judge to include the companies in a landmark ruling from 2006 that requires tobacco companies to broadcast educational commercials on major broadcast networks.
  • The case for both companies is strong: Viacom and Fox have a high percentage of young viewers watch programming on its popular networks.
  • Attorneys for Altria (MO -1.2%), R.J. Reynolds (RJR), and Lorillard (LO -1.2%) contend that the legal response came too late.
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Comments (3)
  • mostserene1
    , contributor
    Comments (3360) | Send Message
     
    Ultimately this will make no difference. Just Say No type ads have little if no effect on young people, who tend to rebel against that kind of thing.

     

    Long PM, MO, LO. If you got em', smoke em'.
    29 Jan 2014, 02:12 PM Reply Like
  • berloe
    , contributor
    Comments (1919) | Send Message
     
    One thing about heavy smokers- they will probably not run out of retirement money, eh?
    29 Jan 2014, 03:09 PM Reply Like
  • magi48
    , contributor
    Comments (184) | Send Message
     
    I have similar thoughts on the subject of smoking. When we are young, we do what our peers do. They smoke or drink, the odds are good you will do the same. If your parents smoke, the odds increase even more. Long on MO,LO.
    29 Jan 2014, 05:38 PM Reply Like
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