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WSJ: Amazon working on Kindle-based retail checkout system

  • The WSJ reports Amazon (AMZN) is working on a checkout system for physical retailers that would rely on Kindle tablets and (possibly) credit-card readers, and leverage technology and talent from recently-acquired payments startup GoPago. A launch could happen "as soon as this summer."
  • Such a move would push Amazon into a crowded mobile payments space that already features Square, PayPal, Groupon, Intuit, and a slew of other upstarts, as well as incumbent point-of-sale hardware vendors NCR and VeriFone (PAY). Apple might soon enter the market as well.
  • In addition to competition, Amazon might have to contend with retailer wariness about partnering with a competitor. Sources state Amazon is trying to reel merchants in by giving them the chance to offer promotions/discounts on its site.
  • Amazon is also reportedly thinking of cross-selling merchants complementary services such as site development and data analysis. If major retailers adopt the system, it could provide Amazon with valuable user data about offline purchasing activity.
Comments (1)
  • Maciej Kedzierski
    , contributor
    Comments (21) | Send Message
     
    Umm... Any major retailer who agrees to this is toast
    29 Jan, 09:05 PM Reply Like
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