Heard during Under Armour's earnings call

Under Armour (UA +20.9%) says the strength of its brand helped it outperform in Q4 as new products showed traction right away with consumers.

Execs note that marketing efforts to lure in women buyers have been successful and helped to broaden out its product mix.

The purchase by the company of MapMyFitness will begin to pay dividends later this year as new digital offerings are rolled out.

Analyst questions on potential supply issues are handled with ease.

A bit of snark from CEO Kevin Plank on the Notre Dame and Navy endorsement deals: "We now have both God and country on our side."

Under Armour earnings call

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Comments (2)
  • Philip Saglimbeni
    , contributor
    Comments (479) | Send Message
    $UA is the best growth company in retail at the moment: powerful brand, product diversity and great management steering the ship.$LULU does not compare at all. $NKE should have bought this company a while ago. Long since 2009!


    30 Jan 2014, 10:35 AM Reply Like
  • minecanary
    , contributor
    Comments (1275) | Send Message
    If they would just offer a bra that makes breasts feel chilly,
    the stock would go up a few points
    30 Jan 2014, 01:23 PM Reply Like
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