Heard during Under Armour's earnings call

|About: Under Armour, Inc. (UA)|By:, SA News Editor

Under Armour (UA +20.9%) says the strength of its brand helped it outperform in Q4 as new products showed traction right away with consumers.

Execs note that marketing efforts to lure in women buyers have been successful and helped to broaden out its product mix.

The purchase by the company of MapMyFitness will begin to pay dividends later this year as new digital offerings are rolled out.

Analyst questions on potential supply issues are handled with ease.

A bit of snark from CEO Kevin Plank on the Notre Dame and Navy endorsement deals: "We now have both God and country on our side."

Under Armour earnings call