- Whirlpool (WHR) says it is considering a new offensive against foreign-made household appliances that it maintains are being sold in the U.S. for less than the cost to manufacturer them.
- WHR's previous trade complaints have targeted refrigerators and washing machines from Korea and Mexico, but the company says the situation "has gotten worse" as unfairly discounted appliances are now flowing into the U.S. market from China, Thailand and possibly other Asian countries.
- WHR has focused on margin expansion and the introduction of high-value innovations on appliances, while largely refraining from margin-busting discounts, and some analysts believe it is losing share in the U.S. appliance market where it has traditionally dominated (Q4 earnings).
Whirlpool considering new trade case against rivals' appliances
Jan 30 2014, 17:29 ET