- Mattel (MAT) was hit by lower sales of core brands such as Barbie, Hot Wheels, and Fisher-Price in Q4.
- Lower store traffic at toy chains such as Toys "R" Us had a discernible impact on sales.
- American Girls toys and Disney Princess items sold well during the period, but it wasn't enough to make up for the widespread sluggishness across other brands.
- Though diminishing store traffic was a factor for Mattel during the holiday season, the ongoing shift to electronics and mobile devices at younger ages points to a larger demand issue for the toy maker.
- MAT -10.6% premarket.
Kids deliver unpleasant surprise to Mattel
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