Seeking Alpha

Kids deliver unpleasant surprise to Mattel

  • Mattel (MAT) was hit by lower sales of core brands such as Barbie, Hot Wheels, and Fisher-Price in Q4.
  • Lower store traffic at toy chains such as Toys "R" Us had a discernible impact on sales.
  • American Girls toys and Disney Princess items sold well during the period, but it wasn't enough to make up for the widespread sluggishness across other brands.
  • Though diminishing store traffic was a factor for Mattel during the holiday season, the ongoing shift to electronics and mobile devices at younger ages points to a larger demand issue for the toy maker.
  • MAT -10.6% premarket.
From other sites
Comments (2)
  • Philip Marlowe
    , contributor
    Comments (1137) | Send Message
    Should be good for LF.
    31 Jan 2014, 11:31 AM Reply Like
  • Ardiana
    , contributor
    Comments (57) | Send Message
    They could move into adult dolls. Good demand and high margins there. :)
    31 Jan 2014, 01:06 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs