Seeking Alpha

Activision weighing options for mobile game studio

  • Less than 18 months after launching The Blast Furnace, the company's first mobile game studio, Activision (ATVI -0.8%) says it's "exploring all our options" regarding the U.K. studio as part of its efforts to align its 2014 resources with "anticipated business requirements."
  • The Blast Furnace has been responsible for mobile games Call of Duty: Strike Team and Pitfall!. Compared with Electronic Arts (delivered $124M in mobile revenue last quarter), Activision has maintained a small mobile profile. Activision Publishing chief Eric Hirshberg stated last year he thinks "consoles are still the go-to" for his company.
  • More than a few major game developers have struggled to effectively monetize mobile titles in the face of intense competition and fickle consumer tastes. Activision's comments come ahead of its Feb. 6 Q4 report.
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