Activision weighing options for mobile game studio


Less than 18 months after launching The Blast Furnace, the company's first mobile game studio, Activision (ATVI -0.8%) says it's "exploring all our options" regarding the U.K. studio as part of its efforts to align its 2014 resources with "anticipated business requirements."

The Blast Furnace has been responsible for mobile games Call of Duty: Strike Team and Pitfall!. Compared with Electronic Arts (delivered $124M in mobile revenue last quarter), Activision has maintained a small mobile profile. Activision Publishing chief Eric Hirshberg stated last year he thinks "consoles are still the go-to" for his company.

More than a few major game developers have struggled to effectively monetize mobile titles in the face of intense competition and fickle consumer tastes. Activision's comments come ahead of its Feb. 6 Q4 report.

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