Nielsen Holdings completes Harris Interactive merger


Nielsen Holdings (NLSN) completes its tender offer for Harris Interactive (HPOL) and expects the merger to finalize today.

The combination of the two market research firms has caught the attention of media analysts who see some new selling channels. Watch for updated guidance from Nielsen during its earnings call on February 13.

From other sites
Comments (1)
  • jackson0030
    , contributor
    Comments (19) | Send Message
     
    The old mantra was in hard times, movies (escape), tobacco and toilet paper (habit and necessity) and advertising (a business w/o a sign is a sign of no business) were tghe places to invest. Today the place to be is "clicks" and "eyeballs". Nielsen is in the right place (IMO).
    3 Feb 2014, 03:32 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Hub
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs