Nielsen Holdings completes Harris Interactive merger

Nielsen Holdings (NLSN) completes its tender offer for Harris Interactive (HPOL) and expects the merger to finalize today.

The combination of the two market research firms has caught the attention of media analysts who see some new selling channels. Watch for updated guidance from Nielsen during its earnings call on February 13.

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Comments (1)
  • jackson0030
    , contributor
    Comments (21) | Send Message
    The old mantra was in hard times, movies (escape), tobacco and toilet paper (habit and necessity) and advertising (a business w/o a sign is a sign of no business) were tghe places to invest. Today the place to be is "clicks" and "eyeballs". Nielsen is in the right place (IMO).
    3 Feb 2014, 03:32 PM Reply Like
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