Wells Fargo (WFC -1.1%) added $4.2B in brand value in 2013 to reach a total of $30.2B, according to Brand Finance. Boosting Wells vs. competitors is its lack of association with the string of legal settlements and investigations over the past years (though Wells isn't free of these). Coming in second is the U.K.'s HSBC at $26.9B.
In third place, but showing a big gain in brand value over the past year is Bank of America (BAC -1.3%), which added $4.3B to $26.7B. Dropping to fifth place from second after losing a couple of hundred million in brand value is the Bank of Dimon (JPM -1.4%), no doubt stung by a seeming ceaseless string of legal actions against it.