Seeking Alpha

Widespread streaming for Sochi Olympics as digital advertising improves

  • NBC (CMCSA) plans to offer widespread streaming options to consumers for the Sochi Winter Olympics as it partners with Adobe on the initiative.
  • The network was criticized during the 2012 London and 2010 Vancouver Olympics for keeping too tight of a lid on video clips and streaming feeds.
  • An important distinction this Olympics was the ability of the network to place digital ads into the video on demand option and sign on advertisers in advance.
  • The time difference between Russia and the U.S. is expected to increase streaming and VOD viewing of the competitions.
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