Reports: Google to make ad product chief YouTube CEO


The Information and re/code report Google (GOOG +0.2%) plans to make Susan Wojcicki, the head of the company's far-flung ad/commerce product ops (including AdWords, AdSense, and DoubleClick), the new CEO of YouTube. Current YouTube chief Salar Kamangar is expected to move to another role within Google.

Sources tell re/code Wojcicki "had been interested in running her own thing," and was being targeted by recruiters. The site also notes Wojcicki, though well-respected, isn't the type of exec that's "comfortable schmoozing with advertisers and Hollywood."

The reports come as YouTube continues seeing rapid ad sales and mobile traffic growth - eMarketer has estimated 2013 gross revenue of $5.6B, +51% Y/Y - but also contends with growing angst among content creators large and small over their ability to monetize the platform.

Om Malik thinks the shuffle indicates Google "lacks management depth especially as it expands everywhere."

Previous: Google settles EU antitrust probe

Update: Google has confirmed Wojcicki is now in charge of YouTube

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Comments (1)
  • gmmpa
    , contributor
    Comments (661) | Send Message
     
    As a stockholder long Google I would like to see them monetize YouTube more than they currently do. As a consumer and user of YouTube videos they need to do it with great care not to change its great utility for both the viewers and the posters. This is a great visual information resource.
    5 Feb 2014, 12:56 PM Reply Like
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