Seeking Alpha

Ahead of its Chinese iPhone 4S launch, Apple's (AAPL) share of China's smartphone market fell to...

Ahead of its Chinese iPhone 4S launch, Apple's (AAPL) share of China's smartphone market fell to a mere 7.5% in Q4, down 290 bps Q/Q. Samsung (SSNLF.PK) claimed 24.3% of the market, while Nokia (NOK) saw its Chinese share cut by more than half, to below 20%. Local vendor ZTE (ZTCOY.PK) saw its share surge to 11% on the back of its Android lineup.
Comments (1)
  • webmind
    , contributor
    Comments (1181) | Send Message
     
    What Nokia never figured out is that the Chinese want "flash" in their cell phones. Most wouldn't be caught dead carrying one of their standard, plain vanilla phones no matter how cheap the price. When your cell phone is glued to your ear, it's a walking neon sign that says, "I'm successful - I know the right people" or "I'm a loser and a loner". Image is everything.

     

    It's the equivalent of a pimp in the hood driving a '74 Ford Pinto refurbished with unpainted Bondo instead of a customized decked to the gills pink '67 Caddy with black satin upholstery and shocks that bump.

     

    A classic case of a company not understanding the culture in which it does business.
    17 Feb 2012, 04:32 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|