Defying the Polar Vortex

|By:, SA News Editor

Retail analytics firm Applied Predictive Technologies notes its data indicates that retail sales fell 9.6% during the most intense period of the Polar Vortex (January 5-7) as consumers stayed home. It also pointed to soft traffic days in December related to winter storms and frigid temperatures.

Chicago and Detroit were the two major cities where sales were hit the hardest by the Polar Vortex. Walgreens (WAG) has a sizable presence in both regions.

The read falls in line with what automakers and big-box retailers have been reporting, but also makes the few out-performers during the period stand out even more. Costco (COST), L Brands (LB), Under Armour (UA), and Chipotle (CMG) come to mind.

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