Verizon offers "loyalty" plans to subs, might offer new line promotion

|About: Verizon Communications (VZ)|By:, SA News Editor

It looks as if Verizon (VZ) is joining the U.S. mobile industry's budding price war: The carrier has begun offering relatively cheap "loyalty" plans to subscribers in order to keep them from defecting.

Though Verizon hasn't spelled out the details, FierceWireless states evidence suggests the plans provide unlimited voice/text and 2GB of data for $60/month.

Meanwhile, Android Central reports Verizon is set to offer $100 in credit for any new smartphone/mobile broadband line activated from Feb. 7-28. AT&T began a similar promotion in late January; its offer lasts until March 31.

Verizon, AT&T, and Sprint all sold off hard on Monday after AT&T launched aggressively-priced family plans. All three carriers are contending with a resurgent T-Mobile. which recently began offering up to $650 in credit to defecting subs.

Until now, there hadn't been any signs Verizon, which gained more share in Q4, is thinking of meaningfully changing its premium pricing in response to moves from rivals.