- It looks as if Verizon (VZ) is joining the U.S. mobile industry's budding price war: The carrier has begun offering relatively cheap "loyalty" plans to subscribers in order to keep them from defecting.
- Though Verizon hasn't spelled out the details, FierceWireless states evidence suggests the plans provide unlimited voice/text and 2GB of data for $60/month.
- Meanwhile, Android Central reports Verizon is set to offer $100 in credit for any new smartphone/mobile broadband line activated from Feb. 7-28. AT&T began a similar promotion in late January; its offer lasts until March 31.
- Verizon, AT&T, and Sprint all sold off hard on Monday after AT&T launched aggressively-priced family plans. All three carriers are contending with a resurgent T-Mobile. which recently began offering up to $650 in credit to defecting subs.
- Until now, there hadn't been any signs Verizon, which gained more share in Q4, is thinking of meaningfully changing its premium pricing in response to moves from rivals.