The Big Three look to incentives to clear dealer lots

|By:, SA News Editor

Though the pricing trend in the auto industry has been strong, there are some storm clouds gathering: The Big Three (F, GM, FIATY) all ended January with over 100 days supply of vehicles.

General Motors is in the process of boosting discounts in the full-size pickup segment in an effort to clear inventory off of dealer lots. A generous President's Day sale run by GM aims to boost demand for the 2014 Chevrolet Silverado and 2014 GMC Sierra

Ford and Chrysler have also been pushing the incentives lever harder, but still trail GM's average incentive per vehicle.

Channel checks indicate February traffic at dealerships is a bit light. Mother Nature might have something to do with that.