General Motors is in the process of boosting discounts in the full-size pickup segment in an effort to clear inventory off of dealer lots. A generous President's Day sale run by GM aims to boost demand for the 2014 Chevrolet Silverado and 2014 GMC Sierra
Ford and Chrysler have also been pushing the incentives lever harder, but still trail GM's average incentive per vehicle.
Channel checks indicate February traffic at dealerships is a bit light. Mother Nature might have something to do with that.