Auto companies search for Goldilocks pricing point

|By:, SA News Editor

The major auto makers have found themselves in a bit of a dilemma.

They've been offering discounts in order to clear an increasing amount of unsold inventory in the U.S., which in January reached the highest level since August 2009.

However, the industry wants to avoid getting sucked into the kind of price wars that have caused so much trouble in the past.

Production cuts are not on the agenda at the moment.

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