Seeking Alpha

NBC to dabble with live commercials

NBC (CMCSA) plans to test live commercials on its late-night television shows as a way to potentially satisfy Madison Avenue.

The Tonight Show with new host Jimmy Fallon could see some product placements worked into comedy bits.

Live commercials are a work-around for advertisers eager to get in front of TV viewers using DVRs or the ad-skipping Dish Hopper.

From other sites
Comments (0)
Be the first to comment
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs