Bloomberg: New Apple TV set-top on tap, TWC talks ongoing

|About: Apple Inc. (AAPL)|By:, SA News Editor

Bloomberg reports Apple (AAPL +0.3%) plans to launch a new Apple TV set-top as soon as April, and is still talking with Time Warner Cable (TWC -0.1%) and others about supporting their content.

The news service cautions the set-top's launch date could change due to the timing of content deals. It reported last July a deal with Time Warner Cable is expected to happen within a few months. Unlike many of their peers, TWC execs have suggested they're comfortable giving up UI control for hardware that supports their services.

Recent reports indicate a next-gen Apple TV will also support physical game controllers, and thus act as a casual gaming alternative to traditional consoles. Amazon and Google are also reportedly working on set-tops that support gaming.