Android Police and Engadget report Verizon (VZ) is set to launch an initiative called More Everything tomorrow. The biggest features: Verizon will respectively increase the 500MB, 1GB, and 2GB data caps for its shared data plans to 1GB, 2GB, and 3GB, and will offer $10-$20/month discounts for subscribers to its Edge smartphone upgrade plans.
The top U.S. mobile carrier will also provide Edge users with 25GB of cloud storage (currently costs $2.99/month) and free international messaging. The reports comes after Verizon confirmed it's offering discounted "loyalty" plans to keep subscribers in good standing from defecting, and (more importantly) follows the launch of major discounts/promotions from AT&T, Sprint, and especially T-Mobile.
Verizon is coming off a Q4 in which it added an industry-leading 1.6M postpaid subs. Execs have frequently asserted Verizon will maintain a premium pricing strategy, while relying on its coverage/service quality to keep subscribers from jumping ship. The company is in the midst of tripling 4G capacity in major metro areas.