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Ford to build new Edge SUV

  • Ford (F +0.1%) says it will build a new version of its Edge SUV to meet growing global demand in the segment.
  • Last year, global SUV sales rose 13%.
  • The automaker plans to use its plant in Ontario for production.
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Comments (10)
  • ted lujan
    , contributor
    Comments (947) | Send Message
     
    With increasing production announcements for the Edge SUV's and for the F Truck series, the increase of Ford production in China and the up coming Aluminum F-150, leads me to believe that Ford will have a very good 2014 year.
    Long and will be adding to my position in Ford on weakness, if any.
    13 Feb 2014, 04:54 PM Reply Like
  • Tdot
    , contributor
    Comments (5004) | Send Message
     
    They already showed a near-production "concept" at the LA, Chicago, and Detroit Auto Shows.

     

    http://bit.ly/1gcIjWi

     

    http://bit.ly/1gcIiSr
    13 Feb 2014, 05:48 PM Reply Like
  • ted lujan
    , contributor
    Comments (947) | Send Message
     
    Tdot,
    Thanks for the links.
    Amazing products that Edge is some auto. Beautiful and great specs. Love the looks of the 2015 aluminum F-150. I think Ford will be if not already, the best auto company in the world.
    14 Feb 2014, 11:00 AM Reply Like
  • Tdot
    , contributor
    Comments (5004) | Send Message
     
    How do you define and measure "the best auto company in the world"? Based on what metric?
    14 Feb 2014, 12:35 PM Reply Like
  • ted lujan
    , contributor
    Comments (947) | Send Message
     
    @ Idot
    simply put. innovation, product lineup, financial strenght and mangement.
    15 Feb 2014, 08:51 AM Reply Like
  • Tdot
    , contributor
    Comments (5004) | Send Message
     
    All of those are meaningless ethereal concepts and ideals that cannot be measured and compared to rivals. These are not definable metrics. A Dose of Reality is due...

     

    Exactly How do you measure "innovation" relative to the competition? Number of patent awards? Well Toyota has more patents than the rest of the automotive industry combined. They meticulously patent everything they do, and force others to buy licenses.

     

    How do you define "product lineup"? Number of global models? Diversity of platforms? Ford has actually been reducing platforms, dropping and consolidating models to simplify the portfolio - placing more models and shapes on fewer chassis configurations. They have given up on rear wheel drive cars, for example, aside from the Mustang. Falcon in Australia is history. Lincoln has going all FWD and AWD, aside from the aging Navigator SUV, which is an Expedition with a facelift and refined interior materials. Yes, Ford is making more vehicle models available in more regions, but the total global product lineup is reduced and simplified.

     

    Financial Strength? Ford is lagging GM, Toyota, Volkswagen. Yes Ford is improving, and doing it the hard way, but they are still far behind the leaders in terms of financial strength.

     

    Management? How do you measure "management"? By quality? Ford is in the dumpster mostly due to former PD Chief Derrick Kuzak's premature launch of the Microsoft MyFord Windows Touch Screen, and the introduction to America of Europe's jittery Dual Dry Clutch automatic transmissions - basically a manual clutched transmission with automatic shifting and no torque converter, not to mention a lot of annoying recalls. When Ford has a recall, everyone panics. When Toyota has a recall, everyone yawns. Toyota still runs the world in perceived and actual quality.

     

    As for people, we can agree that Mulally saved Ford, and created a management system that works well, and that most competitors would love to have had him at the helm. It is widely assumed that he will retire at the end of the year - maybe he will, or maybe he will stick around another year. Point is, when "whoever" eventually takes over, everything could change, and not necessarily for the better.
    15 Feb 2014, 10:01 AM Reply Like
  • Tdot
    , contributor
    Comments (5004) | Send Message
     
    Ted - Come up with some numerical, measurable parameters ("metrics") that you want to use to compare Ford with the other auto companies in evaluating "the best auto company in the world". Otherwise it is all just opinions and preferences, which, like certain holes, everyone has and all of them stink.
    15 Feb 2014, 10:41 AM Reply Like
  • ted lujan
    , contributor
    Comments (947) | Send Message
     
    @ Idot Thanks for your desertion,
    Enjoyed your opinions very much you sure do know the industry. I am just a humble trader who tries to earn a living trading. My forte is to find stocks who have value and are under valued in my opinion. Their are a lot of people much smarter than I who are using computers and such to beat the market. Have any of them suceeded? I think not. In the end we have to analyze what data we have available on a company and go for it. After checking your data, I have not changed my mind about Ford. Dollar for dollar I still think ford is the best investment in th auto industry. My new position in Ford is in the green and I will continue buying on weakness if necessary. And according to my charts it may not be necessary. In my humble opinion this stock has bottomed out and is rising.
    16 Feb 2014, 09:27 PM Reply Like
  • Tdot
    , contributor
    Comments (5004) | Send Message
     
    I think everyone, particularly the shareholders and investors in general, have high hopes for Ford. And I agree it looks like $14.50 was a pretty firm floor, providing a decent "bounce" after Feb 3. It remains to be seen though what happens next - Ford has a historical tendency to drop through the spring into midsummer, and having lowered earnings expectations does not bode well. The share price should trade in the P/E 10-12 range based on the fundamentals of the business, although investors will take it where they will. Ford is certainly a great company - I just don't know how you come to define it as "the best auto company in the world"? I just don't see any facts or metrics or numbers that back that up. So it is just an opinion based on personal preferences - I get that.
    17 Feb 2014, 05:44 AM Reply Like
  • tanglewoodVW
    , contributor
    Comments (2) | Send Message
     
    I have never been married to a particular brand. Try to buy what is the best for the $$$$, that has the best chance of giving me long, trouble free service. In the past 10+ years that has been American made Honda.and Acura.
    Since I bought Ford stock back when it was at $7.50, my first choice for our new sedan was going to be a Taurus or Fusion. After test driving the Fords, an Accord, Camry, we test drove a VW Passat just to satisfy our S-I-L. Ended up, after 2 mos of shopping, We bought the American made VW diesel. Absolutely a great vehicle !
    So although Ford has got the "Big Three" covered, I am sold on VW, and therefore bought the stock back in Sep just after buying the car. Sold the Ford at that time, but have bought it back on recent pullback.
    GM is making some good products. But due to their bailout I would never buy GM or Chrysler.
    17 Feb 2014, 08:29 PM Reply Like
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