Seeking Alpha

Fox tests split screen for commercials

  • Fox (FOXA) experimented last night with running commercials during American Idol on a split screen similar to how sports broadcasts have been integrating programming and marketing.
  • The split screen solves the problem of how to recapture commercial views lost when consumers use DVRs or an ad-skipping technology.
  • Related: NBC dabbles with live commercials
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Comments (1)
  • AdamDivy
    , contributor
    Comments (417) | Send Message
    That sounds highly annoying.
    19 Feb 2014, 02:58 PM Reply Like
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