- Google (GOOG) has made its third security acquisition of 2014, acquiring click fraud detection tech developer Spider.io. for an undisclosed sum.
- Spider.io, whose technology uncovers click fraud stemming from malware, will be added to Google's DoubleClick unit, and will focus on detecting video/display ad fraud. Google says its long-term goal is to "improve the metrics that advertisers and publishers use to determine the value of digital media."
- The purchase comes on the heels of Google's acquisitions of SlickLogin, a developer of technology that relies on inaudible sounds transmitted by a smartphone to a PC to authenticate a user, and Impermium, a provider of cybersecurity/threat protection services.
at CNBC.com (Nov 19, 2014)