Seeking Alpha

Google buys click fraud prevention startup

  • Google (GOOG) has made its third security acquisition of 2014, acquiring click fraud detection tech developer Spider.io. for an undisclosed sum.
  • Spider.io, whose technology uncovers click fraud stemming from malware, will be added to Google's DoubleClick unit, and will focus on detecting video/display ad fraud. Google says its long-term goal is to "improve the metrics that advertisers and publishers use to determine the value of digital media."
  • The purchase comes on the heels of Google's acquisitions of SlickLogin, a developer of technology that relies on inaudible sounds transmitted by a smartphone to a PC to authenticate a user, and Impermium, a provider of cybersecurity/threat protection services.
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Comments (7)
  • User 16336642
    , contributor
    Comments (52) | Send Message
     
    Hmmm..interesting acquisition. I sense this is an offensive move in the event of a lawsuit by advertisers that subscriber data is fraudulent.
    21 Feb, 09:41 AM Reply Like
  • Bouchart
    , contributor
    Comments (780) | Send Message
     
    Hopefully the undisclosed sum is less than $16 billion.
    21 Feb, 10:16 AM Reply Like
  • Jack Staub
    , contributor
    Comments (92) | Send Message
     
    About time!

     

    I've been complaining to Google Adwords for years that there's growing click-fraud in our advertising campaigns, which has become worse as more Android devices enter the system. It's become so bad that we have basically given up on Adwords. Unfortunately, Google has had little incentive to clean this up because this fraud added to their bottom line.
    21 Feb, 10:50 AM Reply Like
  • kata
    , contributor
    Comments (603) | Send Message
     
    Why, did FB want it?
    21 Feb, 12:06 PM Reply Like
  • goldy1asb
    , contributor
    Comments (39) | Send Message
     
    Interesting...seems right
    21 Feb, 10:08 PM Reply Like
  • Uwe Rathje
    , contributor
    Comments (4) | Send Message
     
    I hope we can understand what reliable protection we can expect.
    Uwe Rathje
    23 Feb, 09:40 AM Reply Like
  • Uwe Rathje
    , contributor
    Comments (4) | Send Message
     
    I hope we can understand what reliable protection we can expect.
    Uwe Rathje
    23 Feb, 09:40 AM Reply Like
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