Google buys click fraud prevention startup

|By:, SA News Editor

Google (GOOG) has made its third security acquisition of 2014, acquiring click fraud detection tech developer for an undisclosed sum., whose technology uncovers click fraud stemming from malware, will be added to Google's DoubleClick unit, and will focus on detecting video/display ad fraud. Google says its long-term goal is to "improve the metrics that advertisers and publishers use to determine the value of digital media."

The purchase comes on the heels of Google's acquisitions of SlickLogin, a developer of technology that relies on inaudible sounds transmitted by a smartphone to a PC to authenticate a user, and Impermium, a provider of cybersecurity/threat protection services.