Under Armour skates past Sochi controversy

Under Armour (UA +1.7%) will design speedskating suits for the U.S. team at the next two Winter Olympics despite being blamed in Sochi for a poor performance by the U.S. athletes.

CEO Kevin Plank has been vocal in defending the company, noting UA-adorned athletes have won ten medals.

Financial terms of Under Armour's deal with the U.S. Olympic organization weren't disclosed.

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Comments (6)
  • Pim Keulen
    , contributor
    Comments (294) | Send Message
    2014 Olympics didn't hurt UA at all. share price recovered after a small dip a week ago.


    21 Feb 2014, 09:54 AM Reply Like
  • deercreekvols
    , contributor
    Comments (9725) | Send Message
    I defended (UA) as soon as it was mentioned that speed-skaters were blaming UA suits.


    I will be happy to take a coupon from Mr. Plank for my defense :)
    21 Feb 2014, 09:54 AM Reply Like
  • Philip Saglimbeni
    , contributor
    Comments (480) | Send Message
    This 'story' created a nice buy opportunity as it was totally irrelevant to $UA's long-term growth trajectory and quite frankly a bit of an embarrassment for Team USA's speed skating team . . .


    Plank is one of the best CEO's out there right now and always steps up to defend the company he created and is passionate about. Doubling down on Team USA is a great move! Long $UA since 2009!


    21 Feb 2014, 09:57 AM Reply Like
  • Perkins Cove
    , contributor
    Comments (637) | Send Message
    How long had they practiced in the suits in question? Sounded like sourer grapes in the first place. Plank and Company are the good guys...glad they weren't punished.
    21 Feb 2014, 10:00 AM Reply Like
  • Philip Saglimbeni
    , contributor
    Comments (480) | Send Message
    Perkins Cove, agreed! Exactly my thoughts!
    21 Feb 2014, 10:15 AM Reply Like
  • diodeut
    , contributor
    Comments (2) | Send Message
    If you would actually do some research you would find out that the suits were shipped directly to the Olympics. The suits were only wind tunnel tested, and the athletes did not have a chance to practice in them before coming to Sochi. This is because UA wanted to have their debut at Sochi. BTW I am Long UA since 09 also...
    21 Feb 2014, 11:53 AM Reply Like
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