Seeking Alpha

Vipshop buys 23% stake in cosmetics maker for $55.8M

  • Vipshop (VIPS -4.4%) has bought a 23% stake in Chinese cosmetics products maker Ovation for $55.8M.
  • Vipshop says the deal will guarantee "a consistent supply of Ovation branded cosmetic products," which are "in high demand" among its 75%-female customer base. The company also asserts Ovation's branding/marketing expertise will be of value.
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