Amazon's Lovefilm/Prime integration acts as U.K./German price hike

Amazon's (AMZN -0.5%) decision to merge its Prime and Lovefilm services in the U.K. and Germany will act as a de facto price hike for Prime subs. Whereas Amazon currently charges U.K. and German Prime subs £49 ($81) and €29 ($40) annually, it will charge £79 ($131) and €49 ($67) starting on Feb. 26.

U.K. Lovefilm subs will be able to continue paying £5.99/month for the streaming service on a standalone basis.

The price changes come a month after Amazon said it's mulling a $20-$40/year price hike for its ~20M U.S. Prime subs.

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Comments (1)
  • Esekla
    , contributor
    Comments (4647) | Send Message
    They're doing exactly what I predicted here, using grandfathering in order to increase the number of subscribers:

    21 Feb 2014, 02:38 PM Reply Like
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