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Roku reportedly weighing 2014 IPO

  • Bloomberg reports streaming set-top vendor Roku has talked with banks about a 2014 IPO. The news service cautions no decision has been made, and no lead banker selected.
  • A Parks Associates survey found 37% of U.S. broadband households using a streaming media device primarily relied on one of Roku's inexpensive set-tops, which offer access to hundreds of Web-based streaming video and audio sources. 24% primarily relied on Apple TV.
  • Roku will likely see competition intensify this year: Amazon and Google are reportedly prepping streaming boxes that double as casual gaming systems, and a refreshed Apple TV that supports gaming and (for some service providers) pay-TV content is also expected.
Comments (3)
  • King Rat
    , contributor
    Comments (569) | Send Message
     
    Perfect time for an IPO is when you're peaking. It lets you cash out and let the corporate bureaucrats make a mess of things.
    Personally all these devices seem like a pain. As for me I just stopped watching television. Funny as it is, getting rid of a device intended to entertain people (television) has left the family more engaged with each other and happier than we were with the television. More time together, less fighting over channels, lower energy bill, more family harmony, what's not to like?
    22 Feb, 03:04 PM Reply Like
  • Mikie713
    , contributor
    Comments (230) | Send Message
     
    Roku has a perfect name for a perfect ticker symbol :$ROKU. As a Roku owner and user, I think it has potential and limitations. It's not going anywhere without access to the NFL (they already have MLB, NHL, I believe). I'm sorry, you can all the channels, Netflix, Hulu and games you want, but give the public some kind of streaming access to a Directv Sunday Ticket-like option and stock for this little box will take off in the triple digits. Of course there's a price tag in the billions, which may have to come from the IPO, to get the NFL on a ROKU box. My theory is 20% of Americans would have already tossed out their television if not for Sunday's game. And that's where the rubber meets the road here the public moving from cable to ROKU.
    23 Feb, 07:40 AM Reply Like
  • bluengold69
    , contributor
    Comment (1) | Send Message
     
    As many newer televisions possess Roku type streaming capabilities, does this not limit the potential for expansion of Roku and other similar devices going forward ?
    23 Feb, 10:13 AM Reply Like
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