Roku reportedly weighing 2014 IPO

|By:, SA News Editor

Bloomberg reports streaming set-top vendor Roku has talked with banks about a 2014 IPO. The news service cautions no decision has been made, and no lead banker selected.

A Parks Associates survey found 37% of U.S. broadband households using a streaming media device primarily relied on one of Roku's inexpensive set-tops, which offer access to hundreds of Web-based streaming video and audio sources. 24% primarily relied on Apple TV.

Roku will likely see competition intensify this year: Amazon and Google are reportedly prepping streaming boxes that double as casual gaming systems, and a refreshed Apple TV that supports gaming and (for some service providers) pay-TV content is also expected.