Procter & Gamble looks to unload MDVIP

Procter & Gamble (PG +0.3%) wants to sell a personalized healthcare unit that caters to wealthy consumers.

MDVIP has a network that extends to 700 physicians in 42 states with a membership price of $1.5K per year.

Piper Jaffray is out shopping MDVIP to interested parties. Insiders say a P-E firm will be the most likely buyer.

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Comments (2)
  • The Rebel
    , contributor
    Comments (2720) | Send Message
    I lost my doctor a couple of years ago to this MDVIP group. Here the price was $1,800/yr, which I refused to pay. It varies depending on the geographical area. Each doctor limits his practice to 600 patients. PG gets 1/3 of the fee, so the total receipts to PG would seem to be around $250-300 million/year.


    Perhaps they see the Obama regime cracking down on concierge medicine, especially since most people cannot afford the benefits of this healthcare. I was sorry to lose my doctor, though.
    24 Feb 2014, 01:23 PM Reply Like
  • HealthCareGeek
    , contributor
    Comment (1) | Send Message
    Any thoughts other than Obamacare regulations? It is interesting that the group was not sold through back channels and is publicized in this manner for the auction block. One is hard pressed to question why it looks like a dump rather than well build exit.
    26 Feb 2014, 09:40 PM Reply Like
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