- Procter & Gamble (PG +0.3%) wants to sell a personalized healthcare unit that caters to wealthy consumers.
- MDVIP has a network that extends to 700 physicians in 42 states with a membership price of $1.5K per year.
- Piper Jaffray is out shopping MDVIP to interested parties. Insiders say a P-E firm will be the most likely buyer.
Procter & Gamble looks to unload MDVIP
Feb 24 2014, 10:34 ET