- Morgan Stanley doesn't think the recent decline in Coca-Cola (KO +0.6%) provides investors an attractive entry point on concerns the increased marketing spend from the compny will take time to drive volume higher.
- The investment firm thinks consensus revenue estimates are too high with many of Coca-Cola's headwinds (F/X, macro, emerging markets) still very much in play.
- Shares of KO are down 9.4% YTD.
Morgan Stanley cautious on Coca-Cola
Feb 24 2014, 11:10 ET