McDonald's eyes longer breakfast hours

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD +0.5%) is considering longer breakfast hours due to strong  demand from consumers for breakfast items past 10:30 a.m.

It's a tricky proposition for the company due to kitchen space and speed of service issues.

An exec with McDonald's said the company is at the "beginning" of the process to figure out how to roll out the service.