Analysis: Competition increasing for Hibbett Sports

• Hibbett Sports (HIBB -1.7%) is downgraded by Stifel Nicolaus to a Sell rating from Hold.
• The investment firm's price target of $45 suggests the tough times could continue for the sporting goods retailer as more challengers (online and B&M) emerge.
• Recently, Dick's Sporting Goods has carved up even more of the online market share in the sporting goods sector.