LinkedIn launches Chinese language site

|About: LinkedIn (LNKD)|By:, SA News Editor

LinkedIn (LNKD) is ahead by 2.6% in the premarket after moving forward in China with the opening of a beta Simplified Chinese language site. The company already has 4M Chinese users on its English version, and the Chinese site will broaden reach to 140M Chinese professional workers.

Of course, operating in-country will draw more attention from Beijing's censors, but Wunderlich's Blake Harper thinks LinkedIn "has less to concede than many other western Internet companies, as its core mission and use case for professionals is in line with the government's initiatives for economic growth ... If all goes as planned, the company should see material member growth and engagement on the site throughout the year, but we would expect any impact with corporate customers to be further down the road."