JPMorgan is exploring smart beta ETFs

|About: JPMorgan Chase & Co. (JPM)|By:, SA News Editor

JPMorgan (JPM) has been behind a number of ETP indexes and found success with AMJ, but is now exploring the option of expanding their offerings to make a larger play in the market.

Yesterday the firm submitted regulatory filings with the SEC for three smart beta funds, which build an investing strategy according to desirable attributes, rather than industry or market capital.

ETF chief Bob Deutsch told Baron's that these smart beta funds will use many factors in their strategy and "the combination of factors is what we see as a real differentiator. We think it provides a better risk-adjusted return over time than single-factor models.

There is currently no expected launch date, but Deutsch hopes to bring these funds to market within the year.