The purchase appears to be an acqui-hire: Workday says Identified's R&D team is "expected to enhance search capabilities and accelerate the delivery of predictive analytics and machine learning throughout Workday’s suite of applications."
LinkedIn has also shown a keen interest in this area. Three weeks ago, the company announced it's acquiring Bright, a job search engine/listing platform that relies on analytics and machine learning algorithms to match workers and employers.
WDAY +2.7% AH. Shares were initially lower post-earnings.