Workday buys HR analytics startup Identified

Along with its FQ4 results, Workday (WDAY) has announced the acquisition of Identified, a developer of HR analytics software that aims to provide insights into job candidates and recruiting activity.

The purchase appears to be an acqui-hire: Workday says Identified's R&D team is "expected to enhance search capabilities and accelerate the delivery of predictive analytics and machine learning throughout Workday’s suite of applications."

LinkedIn has also shown a keen interest in this area. Three weeks ago, the company announced it's acquiring Bright, a job search engine/listing platform that relies on analytics and machine learning algorithms to match workers and employers.

WDAY +2.7% AH. Shares were initially lower post-earnings.

FQ4 results, guidance/details

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Comments (2)
  • value4ever
    , contributor
    Comment (1) | Send Message
    Anyone know anything about Identified? Is the technology a gamechanger? $15 MM is a great deal if the team is that good.
    27 Feb 2014, 02:10 PM Reply Like
  • blaineames
    , contributor
    Comment (1) | Send Message
    Came across them recently - all I know is that they leverage ALL online platforms to build comprehensive profiles - bringing together LinkedIn, Facebook, Google+ etc.. Not sure how they actually get access, users may have to allow it.
    27 Feb 2014, 09:08 PM Reply Like
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